While Flagg will surely earn a huge payday when he's drafted by an NBA team, his NIL value per On3 NIL valuation is currently just shy of $5 million at an estimated $4.8 million, which is more than any other player in college basketball.

Raleigh, NC, USA; Duke Blue Devils forward Cooper Flagg (2) celebrates during the second half against the Mount St. Mary's Mountaineers in the first round of the NCA

Playing with two fouls late in the first half, Cooper Flagg had seven of Duke’s 12 points to turn a six-point lead into 17 en route to an 89-66 second-round win over Baylor.