Meta is offering creators up to $5,000 in bonuses to switch to Facebook and Instagram. The cash incentive depends on the size of their social media footprint and comes days after TikTok went dark in the U.

Meta's attempt to lure creators to its platforms comes as questions remain over the future of its main rival in the US.

Meta has rolled out a new “breakthrough bonus program” that offers up to $5,000 to creators who are new to the company’s apps.