42-year-old turned a fake Facebook page into a real company—now it's worth $1.4B and spending millions on a Super Bowl commercial
Super Bowl commercial this year has an estimated cost above $7 million — a “great value buy,” says Liquid Death CEO Mike ...
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How a 41-year-old former ad man birthed a $1.4 billion beverage unicorn by putting water in a can: ‘There’s no reason that only beer can have that kind of cool look and feel’
Liquid Death CEO Mike Cessario is like a lot of 41-year-old guys who used to work in advertising. He likes whisky, bourbon, and Italian spirits, and has a sense of humor that leans toward the ...
Liquid Death is turning water into Gen Z’s beer by selling the ‘healthiest thing you can drink’
Gen Z has thrown the beverage industry for a loop. They’ve turned to weed instead of alcohol for “High January” and all ...
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A former Netflix creative director just got $1.6 million from big names in tech for Liquid Death, which is water in a tallboy can
With $1.6 million in fresh seed funding led by Science Inc., co-founder and CEO Mike Cessario is ready to bring Liquid Death, his direct-to-consumer canned water startup, to prime time.