Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The ...

The financial firm formerly known as "abrdn" changed its name to "aberdeen" after a corporate rebrand four years ago was ...

A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of ...

Advisers warned former Aberdeen chief executive Stephen Bird against rebranding as Abrdn and even requested that the asset ...

Abrdn said on Tuesday it would add back dropped vowels in its name after a widely-mocked rebrand four years ago and start a ...

Branding experts warned the former chief executive of what is now Aberdeen Group against changing its name to Abrdn and said ...

Less than four years after a radical rebrand that saw the company drop most vowels from its name, Abrdn Plc has bowed to ...

Fund managers Abrdn is now to be known again as aberdeen, four years after a vowel-less rebranding from Standard Life ...

One of the UK's oldest finance firms has abandoned a four-year rebrand which saw it mocked for removing the vowels in its ...

Abrdn said on Tuesday it would add back dropped vowels in its name after a widely-mocked rebrand four years ago and would ...

The Board of Trustees of abrdn Income Credit Strategies Fund (the “Fund”), has declared a cash distribution of $0.328125 per share of the Fund’s 5.250% Series A Perpetual Preferred Shares (NYSE:ACP ...

Shares of abrdn PLC ABDN rallied 1.82% to £1.76 Thursday, on what proved to be an all-around poor trading session for the ...