The financial firm formerly known as "abrdn" changed its name to "aberdeen" after a corporate rebrand four years ago was ...

Abrdn said on Tuesday it would add back dropped vowels in its name after a widely-mocked rebrand four years ago and start a ...

Less than four years after a radical rebrand that saw the company drop most vowels from its name, Abrdn Plc has bowed to ...

CITY firm Abrdn has had a vowel movement and changed its name to “aberdeen group” after relentless mocking. New boss Jason Windsor called the move a “pragmatic decision” to “remove distractions”.

Fund managers Abrdn is now to be known again as aberdeen, four years after a vowel-less rebranding from Standard Life ...

This is a pragmatic decision marking a new phase for the organisation, as we focus on delivering for our customers, people ...

Abrdn is renaming itself Aberdeen to “remove distractions” after it faced criticism for removing nearly all the vowels from ...

UK-based investment company Abrdn will be adding vowels back into its name. The firm will now be known as 'aberdeen group plc ...

The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision ...

The 200-year-old fund management giant was previously known as Standard Life Aberdeen before adopting its new moniker, Abrdn, ...

Abrdn has renamed the business to aberdeen following a year of simplification for the business, as the company’s outflows ...