Oh Abrdn, we hardly knew ye. Or, more accurately, far too many of us knew you, for a brief period, for entirely the wrong ...

The British asset management firm announced the change to Abrdn in 2021. · Iain Masterton The vowels are back. British asset management firm Abrdn (ABDN.L) announced this week that it is reinstating ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at ...

One of Britain’s biggest and oldest finance firms has renamed itself Aberdeen Group after a short-lived – and widely mocked – rebrand to Abrdn. The 200-year-old fund management giant was ...

Aberdeen rebranded in 2021 to "abrdn." Now it's "aberdeen." The company's CEO said the move would help in "removing distractions" and mark a new chapter. From Flickr to Grindr and Tumblr to The ...

CITY firm Abrdn has had a vowel movement and changed its name to “aberdeen group” after relentless mocking. New boss Jason Windsor called the move a “pragmatic decision” to “remove ...

The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision to position itself as “abrdn” rather than Standard Life Aberdeen ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at the ...