Embracing the potential of dormant customers is not only a cost-effective strategy but also a crucial step toward achieving ...

Ecommerce campaign types vary by advertiser ... such as increasing add-to-cart revenue or driving new customer acquisition. It should be treated as mid-upper funnel and launched with metrics ...

Delivering this solution reinforces loyalty and provides a revenue boost without costly user acquisition campaigns. When done right, existing customers become more than a (growing) revenue stream.

However, many people wonder: is paid user acquisition dead? There are two possible answers to this question: Yes, it is dead: if you continue to live in 2019, if you wish to pretend that nothing ...

In the quest for new installs, marketers must explore every option – leaving no stone unturned. While many user acquisition campaigns may focus on the duopoly of Google and Facebook, there are many ...

Return on ad spend has also improved for 68% using reward-based campaigns compared to other strategies. "Reward-based user acquisition has evolved from a channel once viewed with scepticism into a ...