Campaign4y
WPP merges AKQA and Grey to form AKQA Group
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Campaign4y
Is the AKQA and Grey merger proof that ad agencies are in decline?
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Campaign Live14d
Mark Read on WPP’s creative agencies slump, big clients spending more and four-day office mandate
Mark Read has maintained “it’s tough out there for big, creative agencies” across the sector after the decline at WPP’s own creative division worsened significantly during 2024. Annual revenues less ...
Business Insider4y
WPP is cutting up to one third of its NY office space, and it's a sign of how the ad giant sees the workplace changing long-term
AKQA confirmed the news ... now employs fewer than half the 1,200 people who worked there five years ago. A Grey spokesman said the agency would maintain a presence at 200 Fifth Avenue, where ...
Resume1mon
The power struggle behind AKQA’s leadership exodus: “WPP lacks trust, vision, and ambition”
Internal conflicts between AKQA and WPP lead to massive departures. Employees report a lack of trust and a toxic corporate culture. Over the past year, numerous senior executives have departed from ...
More About Advertising10d
Post-sale R/GA could be a new model for the agency sector
We don't know yet how much IPG received for R/GA, the once-flagship digital agency it's just sold to Truelink Capital but we ...
Business Insider4y
WPP is combining two more agencies in another sign of consolidation at the world's biggest ad holding company
Just last week, WPP merged digital agency AKQA and traditional creative agency Grey to create the AKQA Group. VMLY&R was itself the product of a 2018 union between VML and Y&R. Geometry ...