A YouTube stream of the Australian Open has gone viral for its glitches, but it's also a sign of the future of sports media.

Charlotte Hornets announcer Eric Collins added a new role to his repertoire Friday night, acting as the world’s loudest and ...

Sony’s Hawk-Eye Innovations optical tracking and Beyond Sports technology will be used to create an animated version of the ...

Tennis fans worldwide can stream Australian Open matches online, with a catch: The players on screen aren't real human beings, but video game-like avatars on a computer-generated court. The ...

Prince William watched his beloved Aston Villa play Glasgow Celtic from Scotland in Birmingham, England on Wednesday, Jan. 29 ...

The fan-shot video showed Virat and Pietersen discussing the former's injury before jokes started flowing. The two exchanged ...

Rather than bristling at AO Animated potentially taking eyeballs away from their live footage, Eurosport and beIN Sports are hosting it on their online platforms. “We knew we were sitting on ...

The Australian Open isn't the only — or first — sports entity trying to figure that out. American organizations, including the National Hockey League and National Football League have been ...

Michael McCann, the director of the Sports and Entertainment Law Institute at the University of New Hampshire, told NPR that while animated characters could certainly help bring in younger fans ...