and level of success in preparation following the box directions. Annie's macaroni and cheese was up first. This variety has powdered cheese sauce and raw pasta, so I added unsalted butter and ...

This makes reading the label on Annie's Classic Cheddar Mac & Cheese a refreshing change of pace from the usual chemical formula offered by mass-produced food items and places this winsome box ...

Boxed mac and cheese is a pantry staple, and its shelf-stable nature means it's easy to stockpile. But how long does it last ...

but those blue boxes were synonymous with the neon-orange delight. Today, the macaroni and cheese landscape has vastly transformed. Options abound with well-known brands like Annie’s and Cabot ...

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...