I admit, when the opportunity to sample this new and improved Annie's boxed mac and cheese came up, I jumped at the chance to ...

and level of success in preparation following the box directions. Annie's macaroni and cheese was up first. This variety has powdered cheese sauce and raw pasta, so I added unsalted butter and ...

Boxed mac and cheese is a pantry staple, and its shelf-stable nature means it's easy to stockpile. But how long does it last ...

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...