USSF Chief Commercial Officer David Wright said there are discussions with more Atlanta-based companies about becoming partners that soon may yield results.

and he participated in nine Cup events last year – a schedule that included the Daytona 500 and Coca-Cola 600. Just 20 drivers in Cup Series history have reached the 700-start plateau.

Reigning Cup Series champion Joey Logano begins the chase for his fourth career title in the Daytona 500 at 2:30 p.m. Sunday, ...

Coca-Cola Orange Cream will be a limited-time product available through early 2026, as part of the company’s strategy to experiment with innovative flavors and keep consumers engaged.