Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

The high-level steps to implement a typical Behavioral Marketing campaign are Data Ingestion >> Data Organization/ Modeling >> Data Segmentation ... sciences industry example: “We developed ...

In today’s age utilizing email marketing remains ... criteria such as demographics, behavior patterns, purchase history and engagement levels. The goal of segmentation is to tailor emails ...