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Why Are Established Brands Using Kickstarter?
According to Switchbot and Eufy, using Kickstarter creates a long period ... are the first to experience the new product, which has benefits and risks—they can’t help but be a test market.
Learning From Some of Kickstarter’s Biggest Successes—and Failures
On Kickstarter's 15th anniversary, the crowdfunding giant is launching new tools to help companies get products to market.