Bridgestone is driving an initiative to accelerate the commercial launch of tires made from plant-based synthetic rubber.

The Blizzak 6 is a winter performance tire designed especially for sports cars, sporty coupes, performance sedans and CUVs.

A certain portion of that rubber will go to tire manufacturer Bridgestone for research. Initial testing has been very positive, meaning that we could someday be rolling on dubs made from yellow weeds.

N2 Track Days announces a new multi-year partnership with Bridgestone Americas, Inc., which will be the exclusive tire provider at N2 events.

Bridgestone calls its latest silica-infused rubber compound PeakLife ... Bridgestone claims the Potenza Sport has exemplary wet track characteristics and we made note of the confident feeling ...