“Partnering with Universal to bring the cultural phenomenon of Wicked to our guests is a wonderful way to celebrate the film,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

The Giant CInnamoroll plush is back at Build-a-Bear following the Sanrio mascot's original October 2023 debut.

Here’s how all three look together. The dress Hello Kitty is wearing isn’t available to buy at Build-a-Bear yet. Image via Build-a-Bear The Valentine’s Day Sanrio Build-a-Bear plush for 2025 ...