Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Amazon's advertising business reached a significant milestone in 2024, exceeding US$50 billion for the first time, with total ...

However one business in Searsport is checking off a huge accomplishment this Super Bowl Sunday. For over 40 years Lynn and ...

But there's still the question of whether companies will use AI to actually create their Super Bowl commercials in the first ...

Amazon may have started in retail, but its biggest profits now come from advertising and cloud computing, with rivals ramping ...

Snapchat owner Snap Inc. reported a stronger-than-expected gain in fourth-quarter revenue and gave an upbeat forecast for the ...