With more channels and fragmented shopping habits to contend with, CPG marketing needs to rethink measurement in order to fully understand consumer habits.

Algorithms are rewriting the marketing playbook. Nearly 60% of global advertising investments are already influenced by ...

CPG companies must focus on the three C’s (credibility, capability and cash) and the four P’s (product, packaging, ...

The consumer packaged goods (CPG) industry is undergoing a transformation, marked by unprecedented growth across sales ...

CPG companies are deploying supply chain management and insight software, like that from Blue Yonder, to navigate ever-changing food regulations and plan for future scenarios before they happen.

As consumer preferences increasingly lean towards sustainability, it has become vital for CPG companies to adapt, innovate, and align their practices accordingly. The CPG industry, being the ...