Discover why with our gallery of classic ad images down the decades... The woman who started it all, Coco Chanel launched ... remarkable resemblance to Mademoiselle Chanel herself.

Picardie told the BBC that Chanel was too much of an Anglophile, and believed too strongly in freedom, to have embraced Nazism. However, biographer Rhonda Garelick argued in "Mademoiselle ...