Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...

Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder ...

According to ARM (Animal Recovery Mission), between July and December of 2024, the organization uncovered brutal animal cruelty and environmental violations at two farms that are suppliers of ...

There are also significant impacts on electricity and water. AI energy demand across the globe will be greater than the ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, ...

The ad was created with agency Cartwright with production by Anonymous Content. The launch of the Orange Cream flavor was informed by consumer demand and growing interest in the Creamsicle flavor ...

Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, ...

Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder WPP (NYSE:WPP), Digiday reported Friday, citing three sources.