Warc6y
The Art And Science Of Consumer Segmentation
Segmentation identifies groups of individuals sharing the same category needs, so that brands can be designed to meet them and marketing campaigns created to communicate the benefits. As consumers' ...
Warc3y
Understanding the Customer’s Relationship With a Brand: The Role of Market Segmentation in Building Stronger Brands
Market segmentation is widely practiced by marketing and research professionals in most industries. Most market research companies boast market segmentation as part of their ad hoc services and there ...
Harvard Business School7y
Determining Segmentation in Sales Response Across Consumer Purchase Behaviors
Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.
Marketing1mon
Target-Audience Segmentation: Why You Need It and How to Do It in Five Easy Steps
Unlike the consumer market, segmentation of corporate target audiences is carried out less often—once every 2-3 years, which is usually enough to make adjustments based on demand changes. Write down ...
Driving Innovation in Marketing Analytics: Manoj Gudala Leads Development of Cutting-Edge Consumer Segmentation Tool
Known for his deep expertise in analytics and process improvement, Manoj Gudala has consistently delivered high-value projects across various industries.