Sales promotions are a common means to market brands. Price promotions are dealt with specifically in the Knowledge Point Price promotions: how to make them work for your brand. This Knowledge Point ...

The first few months of the year are often quiet when it comes to sales, so we do our best to contextualize the prices based on what we know from tracking these items all year long. This means ...

For more, head over to our Deals hub, where we’re sharing our top picks from the sales on everything we test.

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional ...

While it is generally accepted that promotions generate short-term sales, some of those sales are simply ‘stolen’ from future purchases by the same consumer. I am concerned that this short-term ...

By increasing competition and transparency and reducing barriers to access, direct-to-consumer sales are no less than "a direct shot at the big PBMs," as Mark Cuban noted in August. And a direct ...