The first few months of the year are often quiet when it comes to sales, so we do our best to contextualize the prices based on what we know from tracking these items all year long. This means ...

Sales promotions are a common means to market brands. Price promotions are dealt with specifically in the Knowledge Point Price promotions: how to make them work for your brand. This Knowledge Point ...

For more, head over to our Deals hub, where we’re sharing our top picks from the sales on everything we test.

Earlier this month, finance minister Nirmala Sitharaman announced relief on taxes for those with an annual income up to ₹12 ...

While it is generally accepted that promotions generate short-term sales, some of those sales are simply ‘stolen’ from future purchases by the same consumer. I am concerned that this short-term ...

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...