Marketing stunts tend to range from the banal to the broadly clever—but rarely do they border on the chaotically brilliant.

This Cowboy Hat from Jdon-hats is made of wool and polyester, making it both lightweight and comfortable to wear. It’s available in nine different colors, so you can choose your favorite one.

Oklahoma Senator Markwayne Mullin sparked controversy this week when he appeared on the Senate floor wearing a cowboy hat.