As you do so, also consider: Your company’s core values Your mission and vision Your target audience Your core offerings Future offerings you want to create No matter the brand name you come up ...

Mission-based branding remains popular in 2025, but how can you stand out and show the public you're committed to your ...

Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real ...

Brand names for companies and products are sometimes ... like these (and the unreasonable price expectations they often create), we'd all be wise to think of them not as competitive threats ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...

Branding, at its core, is a marketing function. Branding marketing campaigns create brand awareness and encourage your target audience to buy from you because great branding is what keeps people ...

In working with these clients and helping them create narratives that stick, I’ve learned the key to successful brand storytelling isn’t necessarily about relying on your company’s name from ...