Embracing the potential of dormant customers is not only a cost-effective strategy but also a crucial step toward achieving ...

In 2025, brands need to tap into the loyalty momentum effect and expand on traditional ways of rewarding loyal customers.

Shark Tank investor Kevin O'Leary has become the go-to mentor for youngsters when it comes to business talks and obtaining ...

You're not alone: Most online retailers invest nearly 80% of their digital marketing budgets on new-customer acquisition, specifically. However, it costs five times more to acquire a new customer than ...

Historically, the primary way that DTC brands have measured the effectiveness of their marketing is by looking at customer acquisition costs, or CAC, meaning the cost spent to convince a new ...

and the LTV-to-CAC or customer lifetime value to customer acquisition cost ratio, tell the story of your company’s health in ways that surface-level revenue reports cannot. Consider this ...

Additionally, general administrative costs for ... transition VMware customer contracts from perpetual software licenses to subscriptions and software-as-a-service once the acquisition is complete.

Medifast, Inc. MED, a prominent player in the health and wellness industry, is making significant strides to expand its ...

January 21, 2025) – Personas Social Incorporated (TSXV: PRSN) (the “Company“) is pleased to provide an update of its Keek user acquisition marketing campaign. Keek is the original short form video app ...