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"Mustard" Seemingly Refers to Kendrick Lamar's Producer, but Is There a Deeper Meaning?
Kendrick Lamar screams Mustard! in the song "TV Off," referencing the producer who worked on the track with him, Mustard ...
The Root on MSN9dOpinion
[Opinion] You'll Laugh at 'Not Like Us' Producer DJ Mustard Landing This Perfect Brand Deal Amid Monster Grammy Wins and Upcoming Super Bowl Show
The last nine months for DJ Mustard have been something to remember. Not only did he produce the most-awarded rap song in ...
Mundo Deportivo9d
DJ Mustard collaborates with Heinz on limited-edition mustard
The unforgettable “MUSTAAAARD” shout became a meme ... DJ Mustard is now making moves outside the studio. Heinz announced the collab with a cheeky social media post, remixing the TV Off beat ...
Today2mon
Why the Kendrick Lamar ‘Mustard’ meme is everywhere, in case you need to ketchup
The internet has since held “Mustard!” at the tip of its tongue, turning the song snippet into a full-fledged meme. Mustard himself ... placed at the start of a beat that identifies the ...
Marketing Dive11d
Heinz teams with hip-hop hitmaker Mustard for new product, campaign
Heinz is tapping into music culture and social media memes with a (perhaps long overdue ... The new ad glitches out before dropping Mustard’s “Mustard on the beat” DJ tag and letting out Lamar’s ...
NECN9d
Heinz teams up with hip-hop hitmaker Mustard on a secret sauce
On Feb. 3, Heinz announced a collaboration with Grammy-winning producer Mustard ... meme. Now, Heinz has bestowed Mustard with a new title, in addition to record producer and DJ: Chief Mustard ...