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Sanrio Designer Reveals Why Hello Kitty's U.S. Popularity Failed to Match Another Kawaii Mascot Character
The Sanrio designer behind My Melody and Kuromi reveals that the latter's iconic pink hood played a key role in her ranking ...
朝日新聞社7d
At 50, Hello Kitty is as 'kawaii' and lucrative as ever
“Shrewd” is how Mika Nishimura, a design professor at Tokyo’s Meisei University, describes the way Hello Kitty conquered the worlds of commerce, fashion and entertainment. As a tabula rasa ...