Mountain Dew recently launched Mtn Dew Kickstart, a drink that combined DEW, juice, and caffeine. Armed with an insight that "staying in is the new going out", we positioned Mtn Dew Kickstart as a ...

A woman who reportedly stabbed a man to death and later poured Diet Mountain Dew on herself in an effort to interfere with DNA collection has reached a plea deal that will send her to prison from ...