The Drum catches up with chief creative officer Anthony Yell at SXSW in Austin, Texas, as the agency celebrates its 30th ...

In order for enterprises to continue to survive and thrive in the current landscape, they need a centralized control plane—a ...

The companies that get this balance right will not only build trust but also future-proof their marketing strategies.

Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them about consumer preferences. The post Are synthetic audiences the future of ...

AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow, today released the Q1 2025 edition of its State of Digital Advertising Report. Drawing on data from ...

In the digital marketing landscape, email remains one of the most powerful tools for customer engagement. However, the way ...

Top film and TV marketing executives gathered at A.O.C. restaurant in Los Angeles Tuesday night for a private dinner and ...

CEO Chris Forgy says Saga Communications is committed to digital expansion despite a revenue dip, citing long-term growth ...

AI avatars are revolutionising marketing by delivering personalised, interactive, and consistent consumer engagement. They ...

Orkhan Rzayev is a prominent figure in Azerbaijan’s digital marketing and gaming industry. As the owner of Mediamark Digital ...