It marked the first time Nike awarded him with his own signature shoe, meaning he got the same treatment as the likes of Roger Federer, Rafael Nadal and Novak Djokovic from major sports brands.

Nike might have swept the podium with champions Jannik Sinner and Madison Keys, but it wasn’t just the big names that made waves in Melbourne.

While Alcaraz and Djokovic show Tiafoe's kit plenty of love, they could never publicly praise lululemon. Alcaraz recently signed a major contract extension with Nike, while Djokovic wears Lacoste ...