In terms of reach, DOOH ads are a step forward. In many cases, they are visible to multiple people at the same time, especially when displayed in locations with high traffic (shopping malls ...

For example, CPG brands may find value in at-store inventory, automotive brands with screens in parking lots full of drivers, and apparel brands with locations at shopping malls. Bring customer data ...

The automaker is launching a stunt in prime venues in Toronto, Montreal and Vancouver to promote its latest SUV.

Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising ...

At a roundtable organised by ChutneyAds by Digitspark, a PriyoShop initiative, in collaboration with The Daily Star, industry experts discussed emerging trends and the role of Digital Out-of-Home ...

Gulf Network As the advertising landscape undergoes a digital revolution, Fahim Batliwala, Founder of Simca Advertising, ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum ...

Digital out-of-home (DOOH) has always been a powerful awareness driver, but its real impact and ROI are harder to quantify. Vicinity Media is changing that with a world first innovation.

This reflects the growing weight of video advertising in digital out-of-home (DOOH), according to data released Monday. Place Exchange CEO Ari Buchalter shared trends that analysts at the company ...