Duolingo’s creative lead on how dead owl stunt became its biggest marketing win yet
We caught up with James Kuczynski during SXSW to find out why, when it came to a certain owl, the brand killed it in every ...
TechCrunch27d
Duolingo ‘killed’ its mascot with a Cybertruck, and it’s going weirdly well
Duolingo’s mascot, Duo the owl, is dead. Okay, Duo isn’t really dead (we think), but the language learning app committed so hard to this bit that its CEO, Luis von Ahn, read a eulogy for this ...
Business Insider18d
Duolingo killed its cartoon owl mascot for another 'unhinged' marketing stunt — except in one country
"Duo, our owl, faked his death in every single ... which have made the owl mascot and the Duolingo app cultural icons. Duolingo's social media accounts for countries like India, Germany, and ...
E!22d
Duolingo Owl Returns From the Dead With Surprise Announcement
Well, more like he announced it was all a ruse. Nearly two weeks after Duolingo announced that their mascot Duo—formally known as The Duolingo Owl—had “died,” the language learning app’s ...
District8d
Duo Has Risen
Written by Linnea Sheneman. Graphic by Linnea Sheneman. On the tragic day of February 11th the Duolingo owl, lovingly called Duo by those who knew him passed away. In a TikTok video Duo was struck ...