How Did the Duolingo Owl Die? Behind the Icon’s Death
Duo the Owl has mysteriously died ... The popular language-learning platform announced on February 11, 2025, that its icon was dead, prompting a ton of questions from app users.
The i on MSN6mon
Why is Duolingo sick? What happened to app’s icon and if you can change it
However, it’s not the first time the icon has had a change of face and previous iterations have all been for the same purpose ...
Duolingo’s creative lead on how dead owl stunt became its biggest marketing win yet
We caught up with James Kuczynski during SXSW to find out why, when it came to a certain owl, the brand killed it in every ...
Business Insider23d
Duolingo killed its cartoon owl mascot for another 'unhinged' marketing stunt — except in one country
"Duo, our owl, faked his death in every single ... which have made the owl mascot and the Duolingo app cultural icons. Duolingo's social media accounts for countries like India, Germany, and ...
District13d
Duo Has Risen
Written by Linnea Sheneman. Graphic by Linnea Sheneman. On the tragic day of February 11th the Duolingo owl, lovingly called Duo by those who knew him passed away. In a TikTok video Duo was struck ...
Business Insider8mon
The world's meanest app
As the weeks before my trip dissolved into days, I kept up my Duolingo streak, racking up badges and encouraging notifications from Duo, the ... that the Duolingo app icon suddenly depicts a ...
The Drum26d
Duolingo’s TikTok mastermind on its ‘unhinged’ social strategy and killing its mascot
“It actually just started from an app icon that had X’s over Duo’s eyes,” says Zaria Parvez, Duolingo’s senior global social media manager, in an interview with The Drum at Web Summit Qatar.