Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research from AdColony. The report was based on data from a survey of ...

In today's fast-paced digital world, connecting with your audience effectively is more important than ever. One method that ...

Growing numbers of consumers are effective targets for mobile display advertising as the usage of ... 30 percent downloaded apps and more than 20 percent accessed social media.

The icon, app preview videos, and screenshots are the principal elements to consider when optimizing an app listing for visual appeal. An effective app icon is one ... Whether a blog post, social ...

Mobile ads are 30 times more effective than Internet ads. This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was ...

Nearly 9 out of 10 US households own a Smart TV, allowing access to a wide variety of streaming content and services. Not surprisingly, Connected TV (CTV) advertising is gaining remarkable momentum ...

Tappx has launched a new resource designed to help mobile media buyers improve the effectiveness of their ad creatives. The guide, The art of mobile media ...

Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms. The Mobile InsightNorms study measured unaided ...

Master Google and Facebook Ads Mobile apps live and die by user acquisition, and this bundle ensures you’re equipped to run ...

While TV spots focusing exclusively on mobile apps are the exception ... who do not have big budgets for TV advertising, there are many just as effective, and maybe even more effective, ways ...

But that's just one element of customer engagement. Marketers are still looking for solutions that allow them to create, test, and choose the most effective social media ads—and AI is making it ...

The Awards celebrate excellence in mobile marketing across 30 categories, including Most Effective App Install Campaign, Chatbot Solution, Social Campaign and Anti-fraud solution, and are open for ...