Impossible,' you say? But it really happened. I witnessed my marketing leader make finance his actual strategic partner in crafting promotions that drove both revenue growth and marketing ...

Despite their differences, they do share one thing—their boss. So they have to find a way to get along. The Marketing-Finance relationship has often been described as an adversarial tug-of-war: ...

While PE excels at financial and operational restructuring, firms sometimes overlook the strategic imperatives required to ...

Melissa's story How to become a digital marketing exec: Jenny's story How to become a digital transformation lead: Yifei’s story How to become a financial adviser: Chloe's story How to become a ...

If financial services were a race, marketing would be one of the first hurdles financial advisors have to leap. Business marketing is the process of promoting your services to potential clients ...

But online, digital and social media tools are at the core of a solid marketing strategy for financial advisors. In online and digital marketing, moving ideas from concept to profit requires a ...

American Express has agreed to pay more than $138 million to resolve a wire fraud investigation related to its sales and ...

IRVINE, Calif., Jan. 15, 2025 /PRNewswire/ -- Ficomm Partners (Ficomm) has unveiled The Great Marketing Mismatch: 2024 Financial Advisor Growth Marketing Study, exposing a critical disconnect ...

marketing science, and technology solutions. This addition expands Marketbridge's global footprint and strengthens its ability to serve a diverse range of clients across technology, financial ...