Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Affiliate marketing has been "a thing" for nearly three decades (centuries, actually, if you include referral marketing, which, at root, is what affiliate marketing is). But it didn't really ...

Financial Narrative, the world's largest organization of financial marketing & communications leaders, has revealed its second annual Financial Narrative 50 (FN50) list. This exclusive list honors the ...

financial services, healthcare, home services, legal, real estate and real estate investment – provides one of the first data sets for businesses to benchmark marketing performance within their ...

A digital-first brand with phygital marketing With more than 2 million customers, 500 branches, and a presence that spans over half the PIN codes in the country, Piramal Finance is a “tech ...

Mahindra Finance has appointed Anu Raj as its new head of marketing and corporate communication, effective from March 3, 2025. Prior to this, Raj was with Aditya Birla Health Insurance as chief ...