We explore Harajuku, a neighborhood on the cutting edge of youth culture and fashion trends. Along the way we learn about its evolution from humble beginnings into a bustling shopping destination.

In the years that followed, the clothing-based brand seemingly faded out and transitioned into the Harajuku Lovers fragrance line. By 2008, four years after the release of her solo album Love.

The runway venue, resembling a typical FamilyMart convenience store, was set up near Tokyo’s Harajuku district for ... the company decided to create new clothing to be sold at its stores.