Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up ...

YouTube ads are now unskippable and can last for several hours, just to deter users with adblockers. Google is cracking down ...

Google has been taking its crusade against adblockers to a whole new level lately, so if you’ve started getting unskippable ...

YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad ...

Now that Google is largely winning the war against ad blockers, it’s time to remind the company that it’s messing up again in ...

Android Authority's survey shows a clear discrepancy between Google's claims about unskippable ads on YouTube and what users ...

Google has denied reports that it’s serving unskippable ads that last for minutes or even hours to some YouTube users who ...

Users reported about unskippable YouTube ads that are nearly three hours long, though there's a chance that it's an ad ...

Upon closer inspection, in the second image below the video, you can see the option “Skipping ads,” which signals the use of ...

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

In response, Google has intensified its crackdown on such freeloaders, particularly in 2025, by introducing extreme ...