F1 is embarking on a 10-year partnership with ... Rolex has held this sponsorship in recent years, while Siemens, LG, and Hublot have also all been recent holders of this sponsorship.

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...

Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...