Much of Brännboll looks like regular old IKEA furniture, accessorized with an Asus ROG Ally console or a Meta Quest 2 VR headset. The gaming market is currently estimated to be worth about $282 ...

Providing commerce within the app [would be] a smart decision for IKEA as it would drive more revenue,? Mr. Hiwaizi said. ?AR or VR experiences have historically been developed to drive engagement.

Smart shopping in the form of augmented reality (AR) and virtual reality (VR) is beginning to make a difference ... non-tech retailers including Harrods, Tesco and IKEA have all started experimenting.

Representatives for Ikea and Roblox didn't immediately respond to requests for comment. It's also not clear whether or not The Co-Worker Game will be playable in virtual reality, but the ...