Speaking with FE, Kohli stated that Indriya has received positive market response since its launch in July 2023, adding that the brand aims to reach 100 stores within the next 18 months.

Indriya, Aditya Birla Jewellery brand, has announced the launch of its first-ever bridal collection, captured in a campaign filmed at Shiv Niwas Palace, Udaipur. The campaign stars Aditi Rao ...

Edited excerpts: With the Aditya Birla Group’s significant Rs 5,000 crore investment in Indriya, what are the core goals and expectations for this brand in the coming years? How soon do you ...

New Delhi: The Aditya Birla Group plans to partner with franchisees to scale its newly launched jewellery brand, Indriya, aiming to open 100 stores over the next 18 months, according to a top ...

The film reinforces the brand’s positioning around the endless love that a woman has for her jewellery. The film weaves a narrative, depicting how each piece of Indriya jewellery finds its place ...