Creative ads should be for life, not just the Super Bowl
For anyone in advertising, design or company building, the Super Bowl has always been a great symbol of creative ambition. Despite ongoing debates about the relevance of traditional advertising, this event remains a cultural touchstone – a rare platform where brands unveil their boldest ideas to captivate millions.
Chris O’Dowd’s album of plant meditations for Califia Farms and Marshawn Lynch’s ‘_EASTM_DE’ campaign for Dove Men+Care.
From funny commercials to star-studded ad breaks and even some emotional ones, several brands made some interesting ad choices for Super Bowl LIX, which took place in New Orleans this year.
That’s according to new research from creative effectiveness platform DAIVID, which found the spot, which features NFL players mentoring children, generated the most intense positive emotions of any ...
Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked ...
Are you a print subscriber? Activate your account. By Nick Manes - 1 hour 2 min ago By Gillian Follett - 1 hour 6 min ago By Ad Age Staff - 1 hour 39 min ago By Sabrina Sanchez - 2 hours 6 min ago ...
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