The Air Jordan 1 Mid “New Love” sneakers are reportedly making a comeback. According to Sneaker Bar Detroit, the shoes are ...

After a blockbuster trade, NBA superstar Luka Dončić's is officially part of the L.A. Lakers - and he's bringing his ...

For the first time in his career, Orlando Magic forward Paolo Banchero will soon have a sneaker with his logo publicly ...

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

For four decades, NBA legend and former Chicago Bulls shooting guard Michael Jordan has proven himself to be just as unstoppable in the sneaker industry as he was on the basketball court.