The Kellogg's logo is well-known across much of the Western world. Many kids grew up poring over its every stroke and curve during breakfast (OK, maybe that was just me). Now those lines have ...

While nostalgia might tempt consumers to resist change, savvy brands know they must continuously evolve, particularly in their quest to connect with millennial and Gen Z consumers, who often favor ...

Kellogg’s new custom typeface is a tasty new take on its classic logo Type foundries XYZ and Plau expanded the iconic Kellogg's logo into a custom, working typeface. Here's how. Kellogg is ...

Cereal brand Kellogg’s recently launched a bold new out-of-home campaign making creative (and selective) use of its logo. With the wordmark cropped to show just the 'og', the new billboards ...

Meanwhile, legacy brands like Kellogg’s prove that when done right, a well-crafted typeface can be just as powerful—if not more so—than the logo itself. As branding evolves, one thing is ...