The rules for mobile landing page optimization and standard landing page optimization are fundamentally different. The goals are different. The metrics use to track success of landing page conversion ...

"Never start a marketing campaign without a dedicated landing page." Oli Gardner, co-founder of Unbounce and founder of Outline, has lived by this mantra since 2009. Yet he still sees the same ...

Finally, this month, I want to look at optimized service landing pages. This is the bottom of the funnel: pages that will ...

Optimizing your content is often referred to as 'on-page SEO' or 'page optimization.' Repeat your keyword phrase several times throughout the page—once or twice in the opening and closing paragraphs, ...

• Mobile Payments: The demand for quick, secure payment options increases as mobile shopping increases. Integrating solutions ...