“It really is one of those trends that once a couple of celebrities do a really exquisite look – of course it’s going to grab people’s attention,” says make-up artist Hannah Martin.

Looking to update your eye make-up game? You’ve come to the right place. Purple eyeshadow is having a moment and we’re all in. From deep plum and indigo tones to whimsical iris and wisteria ...

Much like the ready-to-wear runways, Google Trends and The Lyst Index, it helps us keep an eye out for what's ... is the fact that searches for "purple blush makeup" jumped over 30 percent.