While nostalgia might tempt consumers to resist change, savvy brands know they must continuously evolve, particularly in their quest to connect with millennial and Gen Z consumers, who often favor ...

McDonald's golden arches are perhaps the most recognizable feature of the famous burger chain. The brand's iconic logo is known across the globe. However, there's one corner of the world where the ...

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, but does it always work? We speak to the creatives behind ads for McDonald’s ...

McDonald's. Arby's. Wendy's. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript ...

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MOSCOW, June 9. /TASS/. The fast-food service, which will replace McDonald’s in Russia, has selected a new logo, a spokesperson with Sistema PBO told TASS. The Sistema PBO company manages the ...

Big names like McDonald’s, British Airways and easyJet have recently relied on typography—not their logo—to carry their identity in bold campaigns. A strong typeface can be as recognisable ...