Itohkyuemon is, first and foremost, a Kyoto tea merchant, having been in that business since all the way back in 1832. In the modern era, however, matcha isn’t just a drink, it’s also one of Japan’s ...

While Japan itself has been sipping less matcha over the years, the rest of the world can’t get enough. According to Japan’s ...

Let's talk about the matcha popularity surge! Can Japan keep up with global demand?In recent years, matcha, Japan's iconic ...

Last year, the global demand for matcha put an unprecedented strain on Japan’s tea industry ... when well-known Kyoto tea companies Ippodo and Marukyu Koyamaen announced purchase limits on ...

And while matcha is produced in a variety of regions in Japan, there’s one particular place renowned for this highly-prized tea. Glass: So the most famous region is Uji, which is on the southeast ...

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