Three Keys To Designing An Impactful Marketing Campaign
Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...
Business of Apps4h
Running better mobile marketing campaigns [guide]
As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...
Marketing Dive12d
Marketing campaign issues multiply: Here’s what the numbers say
With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...
Why Marketing And Communications Are The Unsung Heroes Of Business Strategy
In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...
Skift3h
Q&A: How Sandals Resorts’ New Campaign Champions Caribbean Authenticity
Sandals Resorts reminds travelers that it offers more than luxury — it delivers an experience that is uniquely and ...
Duolingo killed its cartoon owl mascot for another 'unhinged' marketing stunt — except in one country
The company told investors that its "unhinged and viral marketing campaigns" helped add more users.
Hyundai executive talks benefit of 'multicultural marketing' as several companies dismantle DEI initiatives
Hyundai is standing by its DEI policies and launching a multicultural marketing campaign aimed at attracting Black consumers, ...
Fierce Pharma2d
Novo Nordisk invites people with Type 2 diabetes into their ‘Ozempic Eras’ in star-studded campaign
In a statement, Trotter described his experience as a child with older relatives who struggled with Type 2 diabetes. Trotter ...
FTAdviser6d
‘Many finance marketing campaigns lack humanity’
The best form of marketing is a personalised strategy that enhances the client experience, according to Megan Pope, marketing ...